Article : LINGUISTIC POLITENESS IN DIFFERENT CULTURES
LINGUISTIC POLITENESS IN DIFFERENT CULTURES Mufidah Nur Izzati mufidahnur.2018@student.uny.ac.id Introduction Cross-cultural communication is communication between two people from different cultural backgrounds. This includes not only international cultural communication, but also communication between different races or ethnicities in the same country. Here we are mainly talking about verbal communication between different ethnic groups. In cross-cultural communication, cultural differences have an important role in the act of speaking and in scientific disciplines in the use of speech. In addition, people tend to use their own cultural principles as a standard to explain and evaluate the behavior of others. This is called "pragmatic transfer" (He, 2000, p.98). Because of this, misunderstandings occur easily and communication across cultures is hampered.